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Case Study Library · Updated Q3 2024

What 2,180+ dealerships actually saw after switching their photo pipeline to PicsAuto.

Real dealer groups, named marketing directors, measured VDP conversion lift. The proof you bring to your next merchandising review — collected in one place, sortable by rooftop count, segment, and integration stack.

  • Independent
  • Mid-size groups
  • Top-10 enterprise
  • US · CA · UK
Aggregate Base Rate

What the full 2,180-rooftop base looks like in aggregate.

2,180+ Dealerships on PicsAuto across the U.S., Canada, and the UK
38% Average VDP lead conversion lift within 90 days of switching
11.6s Average turnaround per image, measured across all production traffic
9.4M Vehicle images processed per month across the platform
Peer Comparison

More dealer groups. Same lift.

Three more named studies spanning independent rooftops, mid-size groups, and top-10 enterprise — so visitors from any segment can find a peer.

Independent · 4 rooftops

Greenway Auto Group

A four-rooftop independent group in the Southeast cut their photo-production budget by 62% while lifting VDP lead conversion 31% on used inventory.

Greenway Auto Group dealership lot at sunset.
VDP lift
+31%
Production cost
−62%
Time-to-listing
3.2h → 11m

Diane Park · GM & Partner, Greenway Auto Group

Mid-size · 19 rooftops

NorthStar Automotive

A 19-store mid-size group in the Midwest standardized photo quality across rooftops and saw a 36% lift in photo-to-VDP click-through within two reporting cycles.

NorthStar Automotive dealership exterior with lineup of SUVs.
Photo-to-VDP CTR
+36%
Rooftops standardized
19 / 19
BDC complaint rate
−71%

Renee Caldwell · VP Marketing, NorthStar Automotive

Enterprise · 132 rooftops

Velocity Auto Group

A 132-rooftop top-10 group replaced its offshore photo studio contract with PicsAuto and processed 71,000 listings in the first month — at 11.6 seconds per image, end-to-end.

Velocity Auto Group distribution hub with new vehicles in numbered bays.
Listings month 1
71,000
VDP lead lift
+44%
Photography spend
−58%

Tomás Berardi · Director of Digital Merchandising, Velocity Auto Group

PicsAuto is the rare vendor where our internal measurement team couldn't find a hole to pick. The 38% lift survived every cohort cut — by rooftop, by trim, by price band — and the SOC 2 paperwork closed our InfoSec review in under a week.

Priya Ramaswamy · Digital Marketing Director, Hendrick Automotive Group
Methodology & Audit Posture

How these numbers were measured.

The integration stack that makes attribution possible, the certifications procurement teams ask for, and the awards that named the work.

01

Native DMS integration, no CSV exports

Direct write-back to DealerSocket, DealerCenter, vAuto, and 14 other major DMS platforms. VDP conversion is measured inside the dealer's existing reporting stack — not in a PicsAuto dashboard.

02

VIN-aware processing at 99.4% OCR accuracy

Our vision pipeline reads plates, badges, and trim levels before applying backgrounds — so the lift you see is attributable to image quality, not to a misconfigured trim-level CSV.

03

ISO 9001 + SOC 2 Type II certified

Image processing pipeline is ISO 9001 certified. Data handling is SOC 2 Type II audited for OEM partners. Procurement paperwork is downloadable from the customer portal.

04

Award-winning, third-party validated

2023 AutoTech Breakthrough Award for Best Automotive AI Solution. 2024 G2 Leader in Visual Merchandising Software (4.8/5). Featured in Automotive News, CBT News, and Dealer Magazine.

  • ISO 9001 Certified
  • SOC 2 Type II
  • AutoTech Breakthrough 2023
  • G2 Leader 2024 · 4.8/5
  • Insight Partners · Series B 2024

Ready to run the same measurement on your rooftops?

Book a 15-Minute Demo